Privacy

Feldschlösschen Getränke AG is aware that the security of personal data is extremely important and is committed to protecting and securely storing your personal data.

This Privacy Policy explains how Feldschlösschen Getränke AG and Feldschlösschen Supply Company AG(Feldschlösschen, we, us, our(s)) use your personal data and the measures taken to protect and keep your data secure.

This Privacy Policy applies to you when you purchase goods from us, obtain services from us, participate in our events, or otherwise interact with us, such as by using one of our websites or contacting us via social media.

Please review this policy in detail (along with our Cookies Policy and our Terms of Use and any other documents referred to when you use any of our websites). If you are already a customer of ours, further details about how we use your personal information may be included in your contract with us. In addition, further notes may be provided on how we would like to use your personal information, giving you the opportunity to consent or opt-out for the selected uses when we collect personal information from you.

This Privacy Policy explains our privacy practices and covers the following areas:

• What personal data we collect
• How we use your personal data
• How we use cookies
• Your use of chat rooms, message boards, or other interactive forums
• How we protect your personal data
• Your rights and contact us
• Updates to these guidelines

1. what personal data we collect

We collect and process some or all of your personal data:

• Information about you: name, address, email address, phone number, social media interaction, date of birth or photo, or information about your employer and position.
• Your transaction data and purchase history: data about purchases and other purchases you have made, including purchases made through our websites or other channels and the delivery address and data about the products purchased
• Payment Data: Payment data used to purchase our products and services, such as credit/debit card and expiration date.
• Information we collect about your participation in our special offers and contests or attendance at our events: information you provided in your application forms, entries you or we made, details about your guests in connection with special offers or contests you participated in or won, including special food or access requirements
• Information about your interests: Data about your hobbies or activities you do, data about your personal interests.
• Marketing Preference Information: data about your marketing and communication preferences and information we collect to identify products or services that may be of interest to you.
• Information about your use of our chat rooms, message boards, social media pages or other interactive forums: including any comments, videos or other information you post online
• Survey information: your responses to market surveys we conduct.
• Your correspondence with us: including feedback, complaints and comments from you via telephone, email or social media or records of online, printed or face-to-face correspondence or interactions between us. When you contact us by phone, we collect the phone number used and any information that is recorded during the call
• Technical information: including the Internet Protocol (IP) address your computer used to connect to the Internet or login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Information about your visit to our websites: including Uniform Resource Locators (URL) clickstream to, through, and from our websites (including date and time), products you viewed or searched for, pages you visited, page response time, download errors, length of visits to specific pages, page interaction information (such as scrolling, clicks, and mouse movements), and methods used to leave the page

Sources for personal data

We collect much of the personal information we hold from you directly from you or your interactions with us, our websites or social media pages. We may also receive personal information from sources such as business partners, suppliers of technology, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, anti-fraud databases, or third-party databases, including sanctions lists and business information and search tools.

Sensitive personal data

According to data protection laws, certain categories of personal data are classified as particularly sensitive and for this reason require additional protection. This includes, for example, information on health, racial or ethnic affiliation, political views, religious beliefs, trade union membership or sexual orientation, as well as genetic and biometric data. Information on convictions for crimes and offenses is also considered sensitive.

In limited circumstances, we collect and process such sensitive personal data when, for example, we process requests for certain medical or access assistance or your specific food requirements in connection with your participation in an event that provide indications of your faith, such as halal or kosher meal choices, or when we verify whether you have been convicted of criminal offenses in the past. We handle this sensitive personal data in accordance with applicable data protection laws, including as described below under "How we use your personal data".

2. how we use your personal data

For each use mentioned below, we disclose the purpose for which we use and disclose the information and the basis for our use.

• Provide and manage products and services you have requested:To fulfill our obligations under contracts we have with you, including arranging for deliveries, fulfilling or canceling orders, providing information, products and services you request from us, and notifying you of changes to our products and services.

Legal basis: Contract performance, legitimate interests (to enable us to perform our obligations and provide you with the products and services or to inform you of changes to our products and services).

• To communicate effectively with you: To answer your questions or respond to your comments, complaints or other communications such as inquiries about our products.

Legal basis: Legitimate interests (to conduct correspondence with you and to provide products and services to you), legal rights.

• For monitoring activities and recording correspondence with you: To monitor our communications with you, including ensuring quality of service, compliance with processes, and for training purposes.

Legal basis: legitimate interests (for ensuring the quality of our products and services)

• Provision of marketing materials: To provide you [by mail, email, telephone, text message, WhatsApp, online advertising or social media advertising] with information about products and services offered by us if those products or services are similar to those you have already purchased or have consented to be contacted for such information. We may also use your information to market the products and services of selected business partners. If required by law, we will ask for your consent at the time we collect your information to conduct these types of marketing. We will then provide you with the opportunity to opt-out of this type of further electronic marketing being sent to your address at any time by contacting us using the information provided in the "Contact Us" section below

Legal basis: Consent, legitimate interests (to keep you informed of news related to our products and services).

• To understand our customers and to develop and tailor our products and services accordingly: We may analyze personal information in our possession to measure and understand the effectiveness of the advertising we send to you and others and to send you advertising that is relevant to you. We may send aggregate information to our advertisers and make suggestions and recommendations to you, our customers and users of our websites about products and services that may be of interest to you and them

Legal basis: Legitimate interests (to ensure the quality of our products and services, to enable us to improve our products and services, and to provide the content and services to you on our websites).

• For providing our promotions and contests: If you participate in promotions and contests, for the conduct of such promotions and contests including notification after you win. If you win a prize, in accordance with local law, we may make your personal information or your guests' personal information available on our websites or social media pages or in press releases. We may also make this information available to third parties who need this information to deliver the prizes

Legal basis: legal obligations, contractual performance, legitimate interests (for a successful implementation of our special promotions and events).

• For the conduct of our events: if you participate in an event hosted or otherwise supported by us, we may use your personal information, including specific dietary needs, health information, and access assistance, in connection with the conduct of the event

Legal basis: Legitimate interests (so that we can run our events and address your specific needs and requirements at our events), (if required) explicit consent.

• In connection with fraud prevention: We and other companies may access and use certain information at any time to prevent fraud as required by applicable laws, regulations and best practices. If false or inaccurate information is provided, and fraud is identified or suspected, the relevant information may be provided to and recorded by us or the appropriate authorities or other entities

Legal basis: Legal obligations, legitimate interests (to ensure you meet our profile for acceptable risks and we can help prevent crime and fraud, significant public interest).

• Conducting certain checks in relation to you, such as KYC (know your customer) and credit checks: If you are a customer or potential customer, we may use your personal information to conduct certain checks in relation to you (and your business). For this purpose, we may transfer certain information to relevant authorities, including credit rating agencies, government agencies and fraud prevention agencies. Law enforcement authorities may access and use this information. We and other organizations in countries other than the country in which you reside may access and use this information recorded by such authorities.

Legal basis: Legal obligation, legal rights, significant public interests, legitimate interests (helping to prevent crime and fraud).

• For improving and managing our website and ensuring relevant content: To ensure that only adults who are legally permitted to drink alcohol can view and communicate with our websites; to improve our website and ensure that content is presented as effectively as possible for you and your computer; to administer our websites and for internal operations including troubleshooting, data analysis (including traffic analysis), testing and research, statistical and survey purposes; To allow you to participate in/register for interactive feature(s) of our service; as part of our efforts to ensure the security of our websites; to ensure that the content of our websites is presented as effectively as possible for you and your device, which may include sharing your information with business partners, service providers, and analytics and search engine providers

Legal basis: Legitimate interests (so that we can manage our websites and provide you with the content and services on our websites), Legal obligation.

• Reorganization or changes to our business, in the following cases: (i) if negotiations are underway to sell all or part of our business; (ii) we are sold to a third party; or (iii) we undergo a restructuring, we may need to share some or all of your personal information with the relevant third party (or its advisors) as part of a due diligence process for the purpose of analyzing a proposed sale or restructuring. We may also need to share your personal information with that restructured entity or third party after the sale or restructuring so that they can use the information for the same purposes as set forth in this Privacy Policy

Legal basis: Legitimate interests (to enable us to change our business), legal obligation.

• Compliance with legal and regulatory obligations: We may process your personal information to comply with legal and law enforcement requirements, which may include disclosing your personal information to third parties, such as insurers, the court service, and/or regulatory or law enforcement authorities in connection with inquiries, lawsuits or investigations by these parties anywhere in the world or where requested by them

Legal basis: Legal obligations, legal rights, legitimate interests (for cooperation with law enforcement and regulatory agencies).

If you have any questions about the legal basis to which we refer, you can contact us using the details provided under "Contact Us".
Disclosure of Information
In addition to the third parties mentioned above, we may also disclose your personal data to members of our group, i.e. our subsidiaries, our holding company and its subsidiaries, who may use it in connection with the purposes mentioned above. We will also share your personal data with third party service providers (such as marketing, IT or administrative service providers) who process it on our behalf for the purposes set out above.

We do not disclose information about identifiable individuals to advertisers, but we may provide aggregate information about our users to them. (For example, we may disclose that 500 men under 30 clicked on their ads in one day.) We may also use such aggregate information to help advertisers reach their desired target audience (such as women in a particular location). We may use the personal information we collect from you so that we can fulfill our advertisers' requests by showing their ads to that target audience.

3. how do we use "cookies"?

Our websites use cookies to distinguish you from other users. These help us to provide you with a good experience when you browse our websites and to ensure that the content is relevant to you. You can find more details about our use of cookies in our Cookie Policy.

4. your use of chat rooms, message boards or other interactive forums

We offer chat rooms, message boards and forums or interactive areas where visitors can post comments or information for the enjoyment of our visitors. If you participate in a chat room, message board or forum or other interactive area where personally identifiable information is posted on our websites, you should not only review this Privacy Policy, but also make sure you are aware of our chat room rules, as you will need to follow them. As you know, anything you post online is available for anyone to see. We make no promises or commitments in connection with any information you voluntarily post.

5. how we protect your personal data

Where is your personal data stored?

The data we collect from you may be sent to and stored at another location (Switzerland, Germany, Austria, Denmark). The data may also be processed by personnel working for us or one of our suppliers at another location (Switzerland, Germany, Austria, Denmark). Such personnel may be employed to, among other things, fulfill your order, process your payment information, or provide support services.

How long will your personal data be stored?

The personal information we hold about you will be retained no longer than permitted by law and only for as long as is necessary to provide you with the products, services or information you have requested or for other purposes as set out above under "How we use your personal information".

For example, we may retain certain transaction and correspondence data until the time limit for making a claim based on a transaction is reached or to comply with legal requirements for retaining such data.

Disclosure of your information outside of Switzerland and the EEA

If we transfer personal data out of Switzerland or the European Economic Area (EEA), we may need to take specific additional measures to protect the relevant personal data. Some countries outside the EEA have been recognized by the EU Commission, including Switzerland, as offering substantially equivalent protection to EEA data protection laws and therefore no additional protections are necessary for the export of personal data to those countries. The same requirements exist in Switzerland, where it is assumed that EEA countries provide equivalent protection to Swiss data protection law. For countries without equivalent recognitions, such as the U.S., we take appropriate protective measures, such as model contractual clauses approved by the EU Commission or the Swiss Federal Data Protection Authority (EDOEB) or binding corporate rules permitted by applicable legal requirements, to protect personal data against transfer.

Please contact us using the information provided under "Contact Us" if you would like to receive a copy of the specific security measures that will be applied to the export of your personal data.

How do we protect personal data?

We take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with the Privacy Policy.

All information you provide to us is stored on our secure servers. All payment transactions are encrypted using SSL technology.

If you have received a password from us (or selected one) that gives you access to certain parts of our websites, you are responsible for keeping it confidential. We encourage you not to share this password with anyone.

Unfortunately, the transmission of information over the Internet is not completely secure. We do our utmost to protect your personal information, but we cannot guarantee the security of your personal information transmitted to our websites - any transmission is at your own risk. Once we receive your information, we use strict procedures and security features to try to prevent unauthorized access.

What about links to other websites?

Our websites and social media fan pages may from time to time contain links to and from websites of our partner networks, affiliates and other third parties. Note that when you follow a link to these websites, those websites have their own privacy policies and we are not responsible or liable for those policies. Please review these policies before submitting any personal information to these websites.

6. your rights and contact us

Marketing

You have the right to request that we do not process your personal data for marketing purposes. We will usually inform you or obtain your consent (before collecting your data) if we intend to use your data for such purposes or share your information with third parties for such purposes. You may exercise your right to prevent such processing by checking the appropriate boxes on the forms we use to collect your information or by unsubscribing at the bottom of emails we send you for promotional purposes. You may also exercise the right by contacting us at any time at. info@fgg.ch.

Information update

We will make reasonable efforts to ensure that your personal information is accurate. To assist us in doing so, you should notify us of any changes to your personal information that you have provided to us by contacting us using the details provided under "Contact Us".

Your rights

You have the right, under the data protection laws applicable to you and subject to certain conditions, to request the following from us:

• Information about your data stored by us, its origin and recipient and the purpose of data processing;
• Providing you with a copy of the personal data we hold about you;
• Correcting errors in your personal data and completing incomplete personal data that we process about you;
• Deletion of personal data for which there is no longer a reason for processing, as well as
• Restriction on how we process your personal data when we consider a request you have made.
• Withdraw your consent if consent is required for processing;

In addition, if you are located in the EEA during the interaction with us, you have the right, in certain circumstances, to,

• to require us to transmit electronically to third parties the data that you have provided to us and that we still retain;
• Object to the processing of personal data that we process on the basis of "legitimate interests" or "public interests," unless our reasons for the underlying processing carry greater weight than your interests, rights or freedoms; and
• object to direct marketing (including profiling for such purposes) at any time.

These rights are subject to certain exceptions to protect the public interest (such as the prevention or detection of crime) and our interests (such as the preservation of legal privilege) and may not be available in the country in which you reside.

If you have the right to do so, you can exercise these rights by contacting us using the information provided under "Contact".

If you are not satisfied with our use of your personal information or our response to your exercise of these rights, you may contact us at. info@fgg.ch complain.

Contact

Questions, comments and requests related to the privacy policy are welcome and should be sent to info@fgg.ch.

Updates to these guidelines

Any changes to our privacy policy will be posted on this page and notified to you by email as appropriate. Please check back periodically to see updates or changes for this Privacy Policy.