Astra is known as a brand from the Hamburg neighborhood. The brand is open and honest, shows character and stands for connoisseurs with a sense of humor. Those who do not want to be bent make exactly the right choice with Astra. Astra comes from the Bavaria Brewery, which is responsible for the beer of connoisseurs. It has been brewed in St. Pauli since 1647, making it one of the oldest and most traditional regional brands. When the brewery ran into financial difficulties in 1997, the people of Hamburg showed solidarity and demonstrated their sympathy for "their" beer. In the end, it was the city that saved the beer - proof of the close ties. From then on, the brand became a drawing card and, since 1998, has presented itself with the slogan "Astra. What's wrong with that?" as fresh, cheeky and modern. Astra focuses on breaking all the rules and doesn't go to great lengths to adhere to conventions. Pah, Astra doesn't need to do that. Strong slogans that know how to provoke, ironic statements and pithy humor are the hallmarks of the Hamburg brand, which always follows the principle "If you're small, you have to be loud!