The Tuborg brand is synonymous with the highest quality and has been for more than 125 years. Its origins are in Denmark, while today it is available in over seventy countries around the world, including Germany. The name Tuborg comes from the name of the first brewery in Hellerup, Copenhagen. The property was named after its previous owner "Thuesborg", in German "Thues Burg". In common usage, "Thuesborg" quickly became Tuborg. The early success story of the bottom-fermented pale ale was crowned in 1914 by the title of "Official Purveyor to the Danish Court" - since then the brand has been allowed to bear the Danish crown and the phrase "By Appointment to the Royal Danish Court" on its label.

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