Introducing: Guinness 0.0. Brewed in our new cold filtration process. This provides the same wonderfully smooth and perfectly balanced taste and unique dark color as Guinness Draught, but entirely without alcohol. Guinness 0.0 is the latest result of 250 years of innovation and was brewed specifically to preserve the distinctive flavors that make Guinness Draught our most popular beer. The brewing process itself is the same, but the cold filtration process gently removes the alcohol from Guinness 0.0. In this way, the natural flavor is preserved, so that the typical sweetness of the malt, the bitterness of the hops and the unique taste of Guinness Roasted Barley are in perfect harmony.