Summer. Sun. Happy faces everywhere you look. Can it get any better? We say: yes. For example, with a hearty sip of Schneider's Helles Landbier.

When you hear "Schneider" and "beer," you probably think of wheat first. The family business has been brewing several varieties of wheat beer for almost exactly 150 years. In 1872, brewery founder Georg Schneider was the first bourgeois to be granted the privilege of producing wheat beer in Bavaria. Mind you, this was from the fairy-tale king Ludwig II, to whom we owe the world-famous Neuschwanstein Castle, which also served as the inspiration for the Disney logo - but that's another story.

Today, the brewery is still run by one Georg Schneider, the great-great-great-grandson of the founder. He and his team are known for being open to innovation despite all the tradition. Like, for example, brewing a pale ale after 150 years of loyalty to wheat. Last year, for example, Schneider's Helles Landbier was launched on the market. Craft-brewed in accordance with the Purity Law of 1516, it is refreshingly quaffable and goes down just as well at the village table as at the party in the student flat.

So which occasions does Schneider's Helles Landbier go best with? To all of them, we are tempted to say. To narrow it down a bit, we want to limit ourselves to typical summer moments in the following list. Of course, you can add to our recommendations as you see fit.

1. TO CELEBRATE AT THE END OF A HIKE

Much like Bavaria, the home of Schneider's Helles Landbier, Switzerland offers seemingly inexhaustible hiking trails in a gorgeous natural setting. When not only the ascent but also the descent has done you well, your legs feel so wonderfully tired and your body is calling out for a hearty Znacht, a Landbier is a tailor-made addition. Important: This clearly applies to the food at the end of your tour, because especially in the mountains your full attention is required.

2. SURVIVED THE ROPE PARK IN ONE PIECE

High ropes courses have been among the most popular destinations for many years. From beginner's ropes courses to professional parkours, they offer variously terrifying opportunities to put your skills and, above all, your courage to the test. And yes, quite honestly, once you've completed the route called "Reinhold Messner his Father," you'll have thoroughly earned a Schneider's Helles Landbier.

3. ONCE AGAIN MOWED THE LAWN

Homeowners know it all too well: In summer, the grass in the garden sprouts like there's no tomorrow. The bigger the turnaround, the more daunting the hog you have to overcome on the weekend to get the lawnmower out of the garage. Or maybe you're one of that rare breed of people who get a huge kick out of tweaking mowing strategy and figuring out the smartest ways to do it? Either way, a country beer as a reward after a day's work tastes good to everyone. Especially when you can look back with satisfaction on the work you've done.

4. THE FRIENDS COME TO VISIT

A few careless messages in the Whatsapp group that quickly develop a momentum of their own, and on Saturday the colleagues are already on the mat. Barbecuing is the easiest thing to do in this case, you might think. Then everyone can bring whatever they feel like. But maybe you're not thinking far enough - after all, the beer has to go with everything. Well, fortunately, you can't go far wrong with Schneider's Helles Landbier ...

5. TOTAL FAILURE THANKS TO SUMMER THUNDERSTORMS

Imagine this scenario: The hottest day of the year causes a huge thunderstorm, a lightning strike paralyzes the power supply in the entire area, including all cell phone towers and thus the mobile Internet. Horrifying? Not at all. Instead of losing yourself in TikTok videos in the evening, it's time for a digital detox. And Schneider Helles Landbier is a healthy dose of grounding and a symbol of a return to a little more tranquility.

6. NOTHING CAUGHT AGAIN?

No doubt about it: Switzerland is a paradise for fishermen. Admittedly, we don't have any suitable statistics at hand right now, or the time to falsify any ourselves. But there are probably few countries with a similarly large number of lakes, ponds, rivers and streams. Cast your fishing line, gaze pensively across the water, move the course of the world in your heart - and you're allowed to treat yourself to a Helles Landbier. Especially since one should not forget: Despite the large selection of waters, there is no guarantee to come home with a handsome catch. In this respect, the deeper meaning of many a fishing trip ultimately lies in its philosophical nature.

7. A VISIT TO THE BEER GARDEN

Without having spoken to Georg Schneider, we assume that Schneider's Helles Landbier was developed precisely for this purpose: a visit to the beer garden, ideally paired with a sausage salad or quite puristically with a butter pretzel. Pro tip: If Schneider's Helles Landbier is not yet available in the beer garden of your choice, now is the time to demand it emphatically. Best introduced with a polite Bavarian reinforcement from the category "Sacklzement, Kreizbirnbaam and Hollerstaun". Then your counterpart will immediately sense that you know what you're talking about.

If you visit our site regularly, you probably noticed: We fibbed a bit on the last point. Or, as others would say: quite boldly lied. Of course we have talked to Georg Schneider VI, even quite extensively. Here you can read what he had to say about country beer, its origin and a drinking vessel called "Willibecher".